Integrated Communications and Collaboration: The Key to Insurance Omnichannel Success

It’s tempting to think that insurance customers stay strictly within the channel guardrails during their purchase and servicing journeys but nothing could be further from the truth. In fact, the voyages that your customers take to buy and service their insurance needs are often complex and fraught with missed chances to speed up the sale or service the customer efficiently. What’s missing? A communication strategy that truly reflects the insurance shopping and servicing experience.


In this webinar, guest speaker Forrester Research and Interactive Intelligence examine:

  • Emerging influences in the insurance shopping and service journey
  • How omnichannel is changing how insurers communicate with customers and prospects
  • Why integrated communications is a key component in the omnichannel strategy
  • How collaboration and awareness of the policyholder journey can improve customer service


  • Jennifer Wilson, Solutions Marketing Manager, Interactive Intelligence
  • Ellen Carney, Principal Analyst, Forrester Research



Webinar - On-Demand

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