Media Coverage


After $1.4B deal, Don Brown eager for next adventure

Don Brown is one of Indiana’s most prominent serial entrepreneurs, having started and sold Software Artistry two decades ago and reaching a deal late last month to sell Interactive Intelligence Group for $1.4 billion to California-based Genesys Telecommunications Laboratories. The 60-year-old intends to leave the company lat...

Interactive sale to stoke startups

When a prominent central Indiana company sells, the knee-jerk reaction is a sense of loss. Locally based companies tend to be especially immersed in the community—supporting everything from the United Way of Central Indiana to local sports teams—and their top brass typically earn big paychecks, substantially larger than those of ...

Genesys Announces Interactive Intelligence Acquisition

Genesys has made a major acquisition with the purchase of Interactive Intelligence, a provider of solutions for customer engagement, communications, and collaboration. Given Genesys’ own focus on omnichannel solutions for customer experience and contact centers, this will enhance its ability to provide broad customer ex...

Interactive CEO talks virtual reality bet, shift to cloud

Interactive held its sixth annual "Interactions" conference in downtown Indianapolis last week, and CEO and founder Don Brown spoke with IBJ during the event about progress with his company's cloud push, as well as other initiatives such as virtual reality. Date: June 13, 2016    

Professional Services: Cloud Sticking Point?

Having attended Interactive Intelligence's Interactions 2016 conference this week, I've heard a lot of grand, sweeping statements from on high about disruptive forces, exponential change, and the cloud imperative. No surprise, really, given Interactive's decision to disrupt itself, undertake "massively transformational chang...

Interactive Intelligence CEO: ‘The Juice for Us is in PureCloud’

Investing in new products without alienating your current customer base can be a complicated process. Interactive Intelligence, a call center solutions provider, is tackling this issue head-on as it promotes its PureCloud platform among customers who have embraced its on-premises solution. Earlier this week, at a press ...

Interactive Intelligence Doubles Down on Cloud Computing

"I think the move by Interactive Intelligence to focus on PureCloud marks another game-changing development that opens up the opportunity for organizations of all sizes, in all industries, anywhere in the world to deploy an integrated set of interaction management capabilities that can deliver omnichannel, consistent, personalize...

The Self-Service Revolution Ignites the Customer Experience

Today, the Self-Service Revolution has advanced beyond pumping gas and airline tickets. It has added an option to customer support. The traditional mode of support was to pick up the phone and ask for help. Today there are multiple options. They still include the phone, but now there is also instant chat or messaging, email, freq...

5 Ways eCommerce Business can Improve Customer Service

As more consumers, especially millennials, shop online, whether from a laptop computer or a mobile device, ecommerce retailers and service businesses have had to adjust their customer service strategy. Instead of adhering to the traditional reactive customer service model – waiting for customers to contact them – online retailers...

PureCloud FY2015

Interactive is one of the very few UC vendors that still has its founder, and founders just see things differently – even if it means starting over which is exactly what Interactive did with PureCloud. PureCloud was a ridiculous gamble that most established vendors would never consider, and it is that combined vision and willingn...

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