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To make social media management a well-coordinated and visible process in your contact center, Interactive Intelligence offers integrations to the social media monitoring solutions from Buzzient and RightNow. Start with the Customer Interaction Center™ (CIC) platform, integrate the Buzzient Enterprise™ or RightNow Social Experience solution, and you turn your contact center into a social media powerhouse.
The ACD and multichannel queuing/email routing capabilities in CIC let you automate and manage social media just like any other interaction media. Route social media alerts using CIC’s priority and skills-based routing, and instantly determine agent availability with the CIC system’s real-time presence. You also facilitate the response process — CIC’s ACD feature lets you route social media responses via email, generic object or callback.
With CIC’s real-time monitoring features, supervisors see exactly how much time agents spend responding to social media comments. CIC additionally generates detailed reports for all interaction activity, while integration to the reporting and analytics tools from Buzzient and RightNow let you tailor reports and build actionable data for social media initiatives in particular. On-demand or scheduled, you get a full view of every social media activity and outcome.
With CIC in place, your contact center easily deploys either the Buzzient or RightNow solution in days, not weeks or months as with other social media solutions and contact center platforms.
CIC’s SIP-based architecture for IP communications and cloud agility lets you easily support integrations to the cloud monitoring tools from Buzzient and RightNow. If you have your own presence on Facebook or other social sites, you just as easily support direct email messages into the contact center and simplify the response process to customers.
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