Overview

The Swine Flu – Pandemic or Common Cold?

The latest outbreak of an animal flu attacking humans is going around the internet like crazy – and around our office here at Interactive Intelligence.

During my departmental meeting yesterday, I announced to my team that I have a trip scheduled to speak at an event in Mexico City next month. The news was received laughter and humorous remarks like, “Good luck getting there!”, and “If you go, don’t bring that stuff back with you!” The best one came from my boss who said, "Were you planning on visiting a pig farm during the trip? Ah….maybe riding the bucking pig and Jose’s all night karaoke bar?"

All were good humored comments with no ill-intent.

Another colleague of mine who works in Texas commented in an email about his trip here to Indy this week, “I hope I don’t catch (or bring) Swine Flu.”

It struck me odd that my colleagues would worry so much about this swine flu and yet, when they are sick with the “common flu” during the winter, they’ll still drag their butts into work and not worry about getting anyone else sick. Know what I mean?

Look at the symptoms of the swine flu and let me know if you haven’t seen them before – fever, lethargy, lack of appetite, coughing, runny nose, sore throat, nausea, vomiting and diarrhea. Sounds like the same old stuff we see here every winter!

Seems like this thing is hitting a lot closer to home than the Asian bird flu a few years ago. Just last night, the local news was telling runners in this weekend’s Mini-Marathon (largest half-marathon in the country at 35,000 participants)  that in order to avoid catching the swine flu from other runners you need to avoid drinking from someone else’s water bottle! (Yuck!) Additionally, I received an email from my children’s elementary school that they are "taking every precaution" to protect our child from getting the swine flu. Where will it end?!

The issue, of course, is that the media coverage is so great right now that it generates a lot of fear and panic. Just look at the news sites of Fox, CNN and MSNBC and you’ll see that their top stories are surrounding the swine flu. In addition, it appears as if Twitter traffic is heightening worries and spreading false rumors about the swine flu: as well.

But if you dig around a little further, you’ll find some more facts that minimize this fear:

  • Even though there are around 149 deaths attributed to the swine flu in Mexico this is still small compared to 36,000 deaths caused each year from flu-related symptoms in the United States, according to the Centers for Disease Control and Prevention.
  • Of the 40 U.S. cases, only one has been hospitalized, and all have recovered.
  • President Obama said Monday that the swine flu outbreak is a "cause for concern and requires a heightened state of alert," but is not a "cause for alarm."

So, what’s the point of this blog? Glad you asked.

I am assuming that many of you reading this work within the communications industry – contact centers, VoIP resellers, Unified Communication providers, analysts and consultants. So, I’d like to hear back from you:

  • What are you doing about this? Are you more concerned about the swine flu than you were about the Asian bird flu since it seems to have originated in a neighboring country?
  • We all know that the media can hype news events like this, but what are your thoughts about the social networking sites? Are they good or bad for new events like this?
  • If you work in a contact center (aka petri dish!), do you have precautions you are taking and are they any different than what you would do during flu season?
  • As an analyst, sales person or anyone else who travels, are you avoiding international airports or travel around Mexico’s bordering states?

Oh, and in case I work with you and you were wondering, I cancelled my trip to Mexico City yesterday.

Tim Passios

Tim Passios

Tim Passios

I began working for Interactive Intelligence in 1998 and have a more than 20 years of experience in the telecommunications and software industries. I also worked in contact centers as an agent, supervisor, field trainer and manager for eight of those 20 years. In my current role at Interactive Intelligence I have constant interactions with customers, prospects, the media and industry analysts, which all help me to understand many different perspectives related to the contact center, unified communications and business process automation markets. When I’m not working I like to spend time with my family.

10 comments to The Swine Flu – Pandemic or Common Cold?

  • Peter Bos
    It seems to me like another media hype. The disease might be real but not the dire consequenses like imminent death once one has contracted the symptoms.
    Death only comes in the late stages of the virus.

    In developed countries this can be countered with common drugs like tamaflu. In is stored in abundance. In Mexico on the other hand….

  • Interesting post Tim, and timely. I just received an enewsletter from the Telework Exchange, who issued a press release today that leverages the Swine Flu outbreak as a catalyst to encourage the government to implement a telework program for business continuity. A plan for the worst it seems…"If Uncle Sam calls in sick, who will tend to America in a time of an emergency?" Good point. 

    http://www.teleworkexchange.com/pdf/Telework%20and%20COOP%20Press%20Release_FINAL.pdf

    Though, like most topics on the news today, the Swine Flu coverage by the media has reached astronomical proportions. And what’s more, we’re only hearing one side of the story so we cannot put it’s potential impact to our lives or our business into proper perspective.

    It is good to use this case as a solid reminder that we all need to be prepared in case of emergency. Businesses should consider a communication solution that empowers them to work virtually anywhere in times of crisis or need. The option in a worst case scenario? Temporarily cease operations. And that cuts right to the bottom line.

    Cheers!

  • Ismael Jiménez
    More that the flu itself, I think we have a bigger source of worries just imagining what should be going on in the backstage. They simply want to attract our attention, gettig our minds away from these kind of  things we should be really scary of.
    BTW, you can call me paranoid.
  • Thanks for the comments, all! But tell me, what is your company doing about this media attention?

    Here’s what another writer had to say:

    "The possibility of a swine flu outbreak is prompting companies to think about business continuity and how options such as telework may become a necessity." Read the full story 
    http://www.networkworld.com/nldailynewspm193824 

    Oh, and in case you were interested, here’s another hype item sent straight to me from a family member - http://www.idemc.org/index.php?area 

    It seems you can track the progress of this virus in a nice mashup format. 

    Seriously – please tell me that your companies aren’t going crazy about this, are they?

  • Bill MacKay
    Good question Tim. I’m concerned about the media coverage and the fear response that it has generated. For the families that have been affected by this outbreak they certainly have been impacted in ways that only they can truly appreciate.

    But this outbreak needs to be put into perspective. In a recent study from the UN, 25,000 children die each day, every day, one child every 3.5 seconds. Poverty, hunger, preventable diseases all contribute to this daily occurrence. Yes the outbreak deserves out attention, but not at the expense of the bigger picture.

  • Stefanie Gray
    I’m interested companies out there are communicating specific business contingency plans related to Swine Flu…I was a bit surprised to have a client request such information today.
    (Editor’s Note: Posted from the Contact Center Operations & Management group on LinkedIn)
  • Tim Passios
    Outside of the Network World post I haven’t seen any other companies doing it.

    Could you tell us a bit more about what your client’s request was for and what they were looking for? I’m guessing they just wanted to know how you would support their customers in the event that you lost a % of your staff to the Swine Flu, is that right?

  • Mick Collins
    I’m working with a consultant who is a specialist in Disaster Recovery/Business Continuity with a specialisation into Pandemics (SARS, Avian Flu etc). We are currently working with clients in the Telecom, Finance and Aviation sectors to help them plan for such a contingency.

    The major issue is that with the advice being given regarding this outbreak it is possible that everyone who has a slight summer cold, hayfever or a muscle sprain thinks that they have the symptoms of Swine Flu and will take a "sickie". What’s going to happen to your staffing plans if 50% of your teams don’t turn up for a shift?

    (Editor’s Note: Posted from the Contact Center Operations & Management group on LinkedIn)

  • Rick Russell
    Keep in mind the infected to death ratio’s. Your numbers are correct on the common flu but the ratios are very different when it comes to this new strain. The US today reported one death. With that said I am not yet concerned but putting in place contigency plans in the event this does become an epidemic. We are also doing preventative things such as keeping workstations extra sanitary and encouraging employees to wash hands more frequently.

    (Editor’s Note: Posted from the Contact Center Pros group on LinkedIn)

  • If H5N1 virus were to gain the capacity to spread easily from person to person, an influenza pandemic (worldwide outbreak of disease) could begin. No one can predict when a pandemic might occur. However, experts from around the world are watching the H5N1 situation very closely and are preparing for the possibility that the virus may begin to spread more easily from person to person.

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