If your contact center was overstaffed, how well coordinated do you think your schedules would be? How nimble would your workforce management process be?
How about if your contact center was understaffed -would your schedules be efficient? What would your workforce management staff spend their time doing? (Hint: They’d be scrambling to get agents to work more overtime every day.)
I was at lunch yesterday with a workforce managementexecutive whom I really respect, and we were discussing the various components of workforce management processes. His take was that the long term plan was the most important—if unappreciated—aspect of the workforce [...]
About a year ago, I had the opportunity to sit in a planning meeting at a very large insurance provider. In this meeting they were looking at the contact center network’s performance in order to forecast expected performance, and develop new resource plans going forward. It was neat—the center managers, the capacity planning team, the customer service VP, and the finance manager were all on the conference call.
This was a regular weekly call and I was both encouraged and discouraged by a lot that I heard. Here are a few observations, with my take on best practices:
Best Practice [...]
For some non-forward-thinking contact centers, the satisfaction of the associates, or agents, isn’t relative. For these centers it is all about efficiency, productivity, and customer satisfaction. What we’ve found is that the best producing contact centers also look at the satisfaction level of the associates or agents. This metric is based on the premise that more satisfied agents will offer a better service experience to the customer, and that more satisfied agents will lead to reduced turnover and in turn create a more experienced workforce delivering a higher level of service. WAIT, before you stop reading with a thought of, [...]
A few weeks ago, Joe Staples chatted on this blog about the trade-offs between efficiency and customer experience. In his post, The Answer to the Contact Center Debate Over Efficiency vs. Customer Satisfaction, he discussed a personal experience with an airline that seemed to value efficiency over customer experience. His observation is that companies tend to gravitate toward one primary goal while relegating other goals to a secondary place; in the airline’s case efficiency was the primary goal and customer experience seemed to take a backseat.
But there are always exceptions to the rule (and Joe posited this in his [...]
I was having lunch with a call center executive and the conversation drifted to contact center metrics, and more importantly, how she was measured by her boss. Since a great deal of her job was centered on workforce optimization, I expected her to speak of service levels or service consistency. But she didn’t. She told us that her performance and her bonus were tied mostly to customer satisfaction scores and other customer feedback metrics. Of course service levels and service delivery were important, and she would certainly hear it whenever there was a service delivery failure, but her main goal [...]
I work with companies every day that use email not only as a business communications tool but to initiate work processes. Is your company using emails to kick off manual back office processes? I am willing to bet that a majority of companies have adopted email as a means to trigger processes.
There are several problems that companies face when using email as a way to manage workflow in the back office, including:
Visibility -Once an email is sent it is hard to keep track of what is going on with that piece of work. Someone will have to manually [...]
Each morning, I visit a few of my favorite business sites online to see what’s taking shape in the world. While going through my rounds the other day, I came across an article about the impact of bad customer service and how it can end up costing you in the long-run. Novel concept I know!
The article focused on a large media company and how years of bad service has cost the company many of its subscribers. Today, the company is undergoing a $50 million ad campaign in an attempt win back old customers and gain new ones, while trying to [...]
It’s important that companies recognize that their reputation can be made or broken in real time. There should be no worse feeling than that of not knowing how your customers actually feel about your business. As Jeff Bezos, Amazon CEO once stated, “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” As pointed out by Jeff, in the internet age an unhappy customer will post their experience on Twitter, Facebook, their blog or another form of social media. And [...]
When I was younger, I would always ask my dad, why he used the same shaving cream. Why did he only use Crest Toothpaste. Or why he wouldn’t look for a new job after experiencing difficult times at work. And each time his answer was simple: loyalty. That was just how his generation was built, if you find something good, you stick with it. Unfortunately, loyalty is no longer a common practice in the 21st century.
So what exactly does this mean? It means that we’re in a new era, an era of information, the web, social media and [...]