It’s important that companies recognize that their reputation can be made or broken in real time. There should be no worse feeling than that of not knowing how your customers actually feel about your business. As Jeff Bezos, Amazon CEO once stated, “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” As pointed out by Jeff, in the internet age an unhappy customer will post their experience on Twitter, Facebook, their blog or another form of social media. And [...]
