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Is It Still Good to Talk? 

Posted on 09 Sep 2011 by Christian Ehinmola
Interactive Intelligence
Christian Ehinmola

So, is it still good to talk?

New research from a popular price comparison website shows that 58% of the British make less than one mobile call a day and 44% make less than one call a day on their home landline. So is the art of conversation really dead, or with the rising popularity of SMS, email and, of course, social media, are we just finding new ways to talk? 

There are over 74 million mobile phones in use in the UK, which is higher than the current population, but rather than using them to make calls, it seems that we using our mobiles to text instead.

According to OFCOM, as a nation we send sixty billion text messages every year - that’s an average of 67 texts a month each, more than double the average number of calls we make.

But should we be surprised?

Text messages are practically free making the use of texts almost second nature. The younger generation tends to go through hundreds of messages per month quite easily.

I recently discovered, amongst my friends and family, that their landline phones have almost become ornaments gathering dust, because everyone has been able to acquire mobiles with such generous packages (1,000 minutes a month, 500 texts, unlimited data, etc.) that there’s no need to continue to feather the main carriers’’ nest from that means.

Personally, I believe the answer to my question, “So, is it still good to talk?”,  is a resounding “Yes”….

Even with the availability of email, web chat and collaboration, SMS, social media becoming so prevalent, I don’t believe anything will completely take away the power of voice.

It may have been knocked off its’ perch, but it’s still high up the branches….

 Thoughts?

 Christian Ehinmola

 
 
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Tags: Contact Center, Tech-speak
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Comments


Niteowls commented on Saturday, 10-Sep-2011
 
So 42 mobile and 56 land line users do make more than 1 call a day and that is only related to HOME users, so what about business users? How many business calls to we make as Nation?

This is a very one sided and non business related view, and isn't the business side exactly the place where we as ININ and ININ resellers operate?

Definitely good to talk and maybe a good opportunity to integrate better with SMS other than a brooker or Single channel SMS modem but available SIP SMS gateways that are not usable with the ININ solutions?

And then there is the World Wide Web and Chat, what about integrating the ININ product with the main Chat applications a s MSN Messenger? One other opportunity?

Never the less SKYPE a booming busyness for free calls and chat, another missed opportunity?

Just a few penny of thoughts.


Kevin Kassner commented on Wednesday, 14-Sep-2011
 
I agree 100% with Christian. Talking is still better than Social Networking, e-mail, texting etc. If you want to reach out and touch your customers you need to speak to them personally.


Christian Ehinmola commented on Friday, 16-Sep-2011
 
Hello Niteowls, the focus for the piece was around whether people still like to talk and I can see you agree with me on that point. At Interactive Intelligence, we are always looking for better ways to work with the plethora of multi-media channels, and we believe, with time, that those methods will only improve.

Regards,Christian


Christian Ehinmola commented on Friday, 16-Sep-2011
 
Thanks, Kevin!

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