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When is Mobile Really Mobile? 

Posted on 20 Sep 2010 by Rachel Wentink
Interactive Intelligence
Rachel Wentink

This weekend my husband, one of the last of the mobile phone Luddites, finally broke down and realized he needed a smart phone. His father was in the hospital and his routine surgery had resulted in a series of complications. To make a long story short, my husband needed to be accessible at all times to receive updates.

We headed down to the local Apple store, intent on getting him an iPhone, as my husband has an iMac and loves it. The first surprise was that on a Sunday afternoon, the store was packed—practically standing room only with people of all ages. Even so, the employees were very helpful in directing us to a display of iPhones that we could try out before purchasing anything.

I have a smart phone (not an iPhone), and the menus are complicated and hard to follow. The differences were painfully apparent as my husband was able to navigate pretty easily through a variety of options on this phone, whereas when he tries mine he threatens to throw it out the window. But the truly remarkable nature of it, and the point of my posting, is what followed when he decided to make the purchase.

We were at the back of the store, nowhere near a register. The entire purchase transaction was performed on an iPhone. The clerk scanned the bar code of the new iPhone on his iPhone. He entered all the information via the browser on the phone and had my husband click the accept button. He selected all the options and activated the phone plan, and then ran my husband’s credit card through his phone.  The receipt was sent to my husband’s email address.

In under 15 minutes, my husband had an operational phone, mobile email device and web browser –all in one. Most of you aren’t strangers to this technology, so I’m sure you’re wondering why I’m writing about “old news”.

Here’s my point:  the iPhone was used not so much as a mobile device, but actually as a replacement for other technology, such as a cash register, a card scanner, and a computer. In fact, the one thing it wasn’t used for in that transaction was a phone.  Among other uses, consider the potential for improved customer service during the Christmas shopping season in the stores--no need for long queues. Clerks with smartphones could check you out anywhere in the store.

We’re starting to see the iPad used in a similar manner—to not only enable work while on the go, but also while stationary—without a lot of other adjunct equipment.  Devices such as these may be one of our ultimate green solutions—get one device, and replace a lot of other stuff which has an environmental cost not just in its manufacturing, but also in its disposal. And lest this appear to be a commercial for Apple, I’ll point out that other manufacturers offer smart phones and a variety of competitors to the iPad are on the way.

From a work perspective, because of the flexibility, organizations have new options in terms of how they enable their employees to perform work, to enable them to be more productive—whether at their desk, or in another location. Those options may also be “greener” than our old way of doing business. From a totally selfish perspective, the iPhone not only solved my husband’s immediate problem, it solved one of mine, as well. I discovered that for the first time, he didn’t mind if I ducked into a shop in the mall to browse, because he could play with the applications on his iPhone.  Now that’s a multipurpose device! And finally, on a personal note, after a second surgery, my father-in-law began to improve, and we have high hopes for a normal recovery. Life is good.

Are your organizations exploring the use of “mobile” devices for stationary work? Do you have suggestions on how your organization is using them to improve productivity or customer service? Or perhaps to help an organization become "greener"? Please share your thoughts!

Thanks for reading,

Rachel Wentink

 
 
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Tags: Best Practices, Market Trends and News
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Comments


Vanessa O. commented on Tuesday, 21-Sep-2010
 
Hi Rachel,

First and foremost, good news concerning your father-in-law.

Secondly, how do you see tablet devices like the iPhone/iPad being used in the Contact Center?

For one, I envisage CC Managers / Supervisors would love to walk around with such devices tucked under their arms, leveraging the ability to rapidly access real-time, graphically-rich metrics and statistics. Administrators might even want to customise their workflows / IVR's etc, on such devices.

Talk about making the Call Center "sexy"!


Rachel Wentink commented on Friday, 24-Sep-2010
 
Vanessa, Thank you for the good wishes! I agree that contact center management would love to use devices like these to receive updates on performance. I've heard people say that in addition to picking up metrics, they want to use the tablets or iPhone in meetings to look up information quickly when needed by the attendees. And they could be useful for contact center agents/users as well, where they need to be mobile. For example, IT helpdesk engineers could travel from office to office responding to trouble tickets, and pick up their next assignment on the go without having to return back to their desks. With easy access to the Web, they would have the ability to look up information on particular errors/problems on the go.

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