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Giving Solid Customer Service -- That is the requirement 

Posted on 10 Sep 2010 by Joe Staples
Interactive Intelligence
Joe Staples
I'll admit up front that this post has nothing to do with technology. However, it has everything to do with communications, contact centers, and customer service.

I'm going to build on a good post from Matt Taylor in April 2010 titled, "Excessive Customer Service blah blah blah" http://www.inin.com/Blog/archive/2010/04/21/pet-peeve-excessive-customer-service-messaging.aspx In the post, Matt talks about his over-done experiences at fast food drive-thru windows. Though different, my experience was equally annoying and offers a similar lesson.

I was staying in a hotel as part of a conference group last month. I'll forego mentioning the hotel name, but it is a chain that prides itself on delivering superior service. At dinner, in response to just about everything I said, the response was, "You're so very welcome." By the end of the night, to me it sounded more like, "You're sooooooo VERY welcome!!!" And the repetitive (not just consistent, but repetitive) use of the words "my pleasure" didn't overcome the fact that at the patio restaurant the chairs at our table were wet, we didn't get menus when we were seated, and an item was left off of one of our food orders. 

My point is that customers, including contact center callers, aren't looking for bad service to be masked by some smiling person from happy-land who uses a lot of nice, well-crafted service phrases. Sure, be polite, but customers just want their problems solved and their concerns addressed. They simply want good solid service. This goes straight to the heart of the contact center. Make it a part of your focus and you'll see your customer service scores improve.

Agree or disagree with me? Please comment.

Joe Staples --  A promoter of solid customer service
 
 
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Tags: Best Practices, Contact Center, Market Trends and News
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Comments


Tracy Valentine commented on Friday, 10-Sep-2010
 
Joe,

We could not agree more. Customer service, when it is good, is so refreshing and when it is absent, can be hazardous to a company.


Christopher Dellen commented on Friday, 10-Sep-2010
 
I agree.

I guess you could say that customer service is similar to Maslow's hierarchy of needs. If you neglect to deliver on the fundamentals... then you can never achieve "customer service actualization."


Joe Staples commented on Friday, 10-Sep-2010
 
Thanks for the comment Tracy. Chris, good analogy. Until you fix the customer's problem, answer their question, etc., they really don't care how nice you are. That is a hierarchal method of delivering good customer service.


Bpo services commented on Friday, 17-Sep-2010
 
I would like to say that customer service is must for any company.
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anderson
bpo services

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